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Logo Design for Italy – Lesson Learned?

Italy is one of the most recognized countries in the world (uno dei miei paesi favoriti nel mondo!). It is known for big, memorable monuments (Duomo, the Coliseum, the leaning tower, among many). Italy’s new logo, unveiled in early 2007, puzzled many. The new logo was designed by Landor – Italy (a London-based specialist in

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Logo Design – Keeping It Simple

Companies want their logo to be instantly recognizable, to be easily interpretable, and, in the Web 2.0 world, to be cool and hip. Overly complex logos often fail to achieve those goals. Web designers often talk about restraint — not putting everything, including the kitchen sink, on a page. The same should be said about

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