Logo Design

Clever Logo Design – Goodwill Logo

Goodwill is a non-profit organization that provides job training, employment assistance and other services to people who have disabilities, inadequate education or job experience, or those who are unable to find employment. The organization’s history dates back to 1902. Goodwill has a network of several hundred independent community-based organizations providing support to nearly 2 million

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Buyer Beware: The Legal And Business Risks of $99 Logo Stores

You have alternatives when purchasing a logo for your business. If you’re comfortable picking from several concept designs, you could work with a local designer or work remotely with a designer like Graham Smith (imjustcreative), an accomplished freelance logo and identity designer based in the United Kingdom. You could crowdsource your logo design project on

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Clever Logo Design: The Big Ten Logo

The Big Ten is an athletic conference that is currently made up of eleven (used to be 10) colleges located mainly in the Midwestern United States. Background on the Big Ten: In 1895, the oldest Division 1 athletic conference was established. They called it the Big 10. For almost 100 years, the Big Ten was

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How To Name Your Business

Naming your company can be challenging and time consuming. If you need help or simply don’t have the time you can leverage crowdSPRING’s community of more than 65,000 designers and writers to come up with your company name, tagline or a product name. Whether you leverage crowdSPRING’s community to help name your startup or small

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Logo Design – FedEx Logo

Today’s post was guest written by Marc Köhlbrugge. Marc started out as a freelance designer. Since 2009, Marc has co-founded two internet start-ups – PressDoc and *openmargin. FedEx is company operating all over the world, but if by any chance you haven’t heard about them before, here’s the quick run-down from Wikipedia: “FedEx is a

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Logo Design for Italy – Lesson Learned?

Italy is one of the most recognized countries in the world (uno dei miei paesi favoriti nel mondo!). It is known for big, memorable monuments (Duomo, the Coliseum, the leaning tower, among many). Italy’s new logo, unveiled in early 2007, puzzled many. The new logo was designed by Landor – Italy (a London-based specialist in

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Small Business Legal Issues: Trade Names, Logos and Trademarks

What is a Trademark? Trademark law prevents businesses from operating under names – or using logos – that are likely to be mistaken for the name of an existing competitor. For example, the company name Apple is protected under trademark law, preventing others from selling products using that name. For a more complete definition, here’s

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Logo Design: EIGHTY20 Logo

EIGHTY20 is a consulting company based in South Africa. EIGHTY20 focuses on financial modeling, providing businesses, marketers, policy makers and developmental organizations with strategic and actionable insights from data. Background on the name EIGHTY20: EIGHTY20’s about page offers a useful explanation about the origin of its name: Eighty20 consulting is named after the 80:20 rule.

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Logo Design Tutorial – The Qlicks Logo Design

Dirk Leys,  who lives and works in The Netherlands, put together a great tutorial showing how he designed a logo for Qlicks. Dirk kindly allowed us to republish his excellent tutorial. The process of designing a logo differs from designer to designer. I’ll explain here how I handle the logo designs for my clients. The logo

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Logo Design – Keeping It Simple

Companies want their logo to be instantly recognizable, to be easily interpretable, and, in the Web 2.0 world, to be cool and hip. Overly complex logos often fail to achieve those goals. Web designers often talk about restraint — not putting everything, including the kitchen sink, on a page. The same should be said about

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